Friday Beers:

Celebrity endorsement -  The BOAT, Blake Bortles.

Currently sitting at a record of 361-0, this character-driven meme account will have you yearning to shake its damn hand. The content and it’s followers are united through a sentiment beer drinkers have endured since Henry Ford pioneered the 40-hour work week: the countdown to Friday suckdowns. 

A clear highlight of this content is the set of personalities that are all too familiar within your own crew, featuring favorites like Dooley, Fringe Guy, Jimmy Heaters, and The Big Fella. Every movie and TV show reference are meticulously chosen and appreciated by American twenty-somethings all over the country. On top of the relatability, this brand has evolved from an anti white claw instagram account and ventured out to encapsulate all aspects of the Friday night experience. The most underrated part of this account: It’s been successful while following only one other account since its conception - that of Dua Lipa.

Zillion Beers:

Celebrity endorsement - Country singer Morgan Wallen

Unlike its anonymous competitor, this brand is spearheaded by some dude named Dana with a mullet that works with Barstool. I’ve gotta hand it to this guy, he can crush beers. And that is exactly what his content is about: Crushing upwards of one Zillion beers.

Here’s the history lesson. This guy Dana goes on Twitter and posts videos of himself chugging beers with the caption, “Zillion Beers.” He gets a following and starts making Zillion Beers merch, and his boss challenges him to sell $30k of said merch. He does it and Barstool promotes it. In a matter of days, he’s got a huge following and becomes Zillion Beers guy.

Although it’s a merchandise-oriented genesis, the content is plentiful and committed. Dana found a babe from the Bills Mafia, took her to Vegas, and got hitched for the cause. On top of that, he does the class-act move of donating all of his earnings to ALS research.